When we started this blog 18 months ago or so, the idea was to provide a site where SSSI could publicise and disseminate information about information in a more dynamic way than through a website. As you know the SSSI-blog runs alongside the blog for the journal and a SSSIMusic Blog with the latter one being the least active at the moment. The readership of the blog varies from 2 a day to 100 a day. Readers primarily seem to be based in North America but depending on the topic we also have a good number of readers from Europe, including the UK, Germany, Slovenia and Russia, Australia and China.
On the SIJournal Blog, if time allows, I try to post a short piece of information about a new publication in the journal or on Early View every Tuesday. The readership is marginally higher than on the SSSI Blog; post like the one written by Gregory Thompson the other day accumulates about 50 views within 3 days. The geographical spread of posts on the SIJournal Blog is very similar to that on the SSSI Blog.
The SSSIMusic Blog is a curious one. We post very rarely there. Joe Kotarba has made some effort to get it going and together with Maggie Kusenbach we have tried to find somebody to run this blog – sadly unsuccessfully but we keep trying. It is noteworthy however that whenever a post is published here we immediately get about 20 people reading it and over the course of a week more than 100 people have at least looked at it.
In a world of viral marketing campaigns and YouTube clips receiving millions of views within hours the clicks and views of our blog appear tiny in comparison. Yet, considering the size of our Society the numbers are not that small. There also is the possibility that over time the number of readers will increase which hopefully would influence interest in the Society and the journal as well.